Role & responsibilities
Plan and execute visual merchandising strategies as per brand guidelines and store requirements.
Ensure attractive and effective product displays to enhance customer experience and drive sales.
Set up window displays, in-store displays, product presentations, and promotional fixtures.
Maintain proper product placement, colour coordination, and visual standards across the store.
Regularly monitor and maintain VM standards across assigned stores.
Coordinate with Store Managers and Retail teams for effective implementation of VM guidelines.
Ensure recent collections, promotions, campaigns, and seasonal displays are executed on time.
Conduct regular store visits and identify prospects for improving visual presentation.
Track competitor displays and market trends to bring fresh and creative VM ideas.
Ensure proper use of signage, props, fixtures, mannequins, and other VM materials.
Support the business in creating displays that improve customer engagement and contribute to sales performance.
Maintain consistency in brand image and visual identity across all stores.