Role & Responsibilities
Develop and execute international marketing strategies to drive business growth and brand presence across global markets.
Identify and develop opportunities in international markets.
Drive B2B lead generation, client acquisition and market expansion for technology/software solutions.
Plan and execute Go-To-Market (GTM) strategies for international markets.
Manage international marketing campaigns across digital, email, social media, content and other B2B channels.
Conduct market, competitor and customer research to identify new business opportunities.
Work closely with Sales, Product and Technology teams to develop effective marketing campaigns and propositions.
Build and manage relationships with international clients, prospects, partners and stakeholders.
Monitor campaign performance, lead pipeline, conversion metrics and marketing ROI.
Lead, mentor and manage the marketing team while ensuring achievement of defined targets and timelines.
Represent the company professionally in international client meetings,
presentations and business discussions.
Preferred Candidate Profile
10+ years of experience in Marketing, preferably within IT Services, Software, SaaS, AI or Technology companies.
Proven experience in handling international clients and international marketing projects.
Solid understanding of global B2B marketing and client acquisition.
Experience in generating qualified leads and business opportunities from international markets.
Excellent English communication, presentation, negotiation and interpersonal skills.
Solid team management and leadership capabilities.
Positive understanding of technology, software products, SaaS, AI and digital solutions.
Hands-on experience with digital marketing, lead generation, market research and GTM strategies.
Ability to independently plan and execute international marketing initiatives.
Graduate/Postgraduate; MBA/PGDM in Marketing or International Business pr