Job Purpose

NMIMS CDOE is looking for a highly analytical and execution-focused Performance Media Executive to drive lead generation and business growth through digital marketing channels. The ideal candidate should have extensive hands-on experience managing large-scale performance campaigns across multiple biddable platforms, with a robust understanding of tracking, analytics, optimization, and agency management.
Key Responsibilities
Plan, execute, monitor, and optimize performance marketing campaigns across Google Ads, Microsoft (Bing) Ads, Meta Ads, and LinkedIn Ads.
Drive quality lead generation while achieving business KPIs such as CPL, CPA, ROAS, and lead quality.
Develop full-funnel digital media strategies aligned with business and admission goals.
Continuously optimize campaigns through audience segmentation, bidding strategies, creative testing, landing page insights, and budget allocation.
Monitor campaign performance and identify optimization opportunities using data-driven insights.
Manage campaign tracking and measurement through Google Analytics (GA4)



and Google Tag Manager (GTM), ensuring accurate implementation of events, conversions, and attribution.
Create and maintain performance dashboards and present actionable insights to internal stakeholders.
Coordinate closely with the media agency to ensure timely campaign execution, optimization, troubleshooting, and delivery of agreed KPIs.
Collaborate with creative, content, product, and web teams for campaign launches, landing page improvements, and conversion optimization.
Stay updated with platform updates, industry trends, and emerging digital marketing best practices.
Conduct competitor analysis and identify recent prospects for audience acquisition and campaign growth.
Ensure campaign goverce, budget pacing, quality checks, and compliance with platform policies.
Requirements- Skills & Competencies
Excellent written and verbal communication skills.
Ability to manage m

📌 Executive Performance Media Mumbai Suburban
🏢 Knowledge Park
📍 Mumbai Suburban