Xoxoday is a leading global SaaS commerce company that helps businesses automate rewards, incentives, commissions, loyalty programs, and payouts. Trusted by over 1,000 global clients, Xoxoday operates across Bengaluru, Delhi, Mumbai, San Francisco, Dubai, Singapore, and Dublin through its products Plum, Empuls, and Compass.
Job Summary
We are looking for a Growth Marketing Manager with robust experience in B2B SaaS demand generation and international Go-to-Market (GTM) campaigns. The ideal candidate has worked in the Rewards, Loyalty, Incentives, Employee Engagement, or Sales Performance Management (SPM) domain and has successfully generated qualified sales pipeline across global markets.
This is an Individual Contributor (IC) role requiring ownership of marketing campaigns, analytics, lead generation, and collaboration with cross-functional teams.
Key Responsibilities
Own end-to-end GTM planning and execution for international markets.
Develop and execute multi-channel demand generation campaigns.
Generate and manage Marketing Qualified Leads (MQLs)
and Sales Qualified Leads (SQLs).
Track marketing performance using funnel analytics and conversion metrics.
Collaborate with Sales, RevOps, and Revenue teams to improve pipeline performance.
Use up-to-date marketing automation tools and AI-powered workflows.
Optimize campaigns using data-driven insights and reporting.
Required Qualifications
2–6 years of B2B Marketing experience.
Minimum 1 year of recent experience in B2B SaaS within:
Rewards
Loyalty
Incentives
Employee Recognition
Sales Commission Platforms
Experience running GTM campaigns for international markets including:
United States
Europe
Southeast Asia (SEA)
Middle East
Robust understanding of:
Demand Generation
MQL & SQL Management
Marketing Analytics
Funnel Optimization
Experience using marketing automation and AI marketing tools.
Comfortable working as an Individual Contributor.
Able to