Spearheaded development of an online B2C platform and Android application as tools to serve stakeholders in the Indian Solar Industry
Led the development of a recent product through stages of conceptualization, market research, content development and business development
Expanded company s horizon from serving only B2B to catering to the B2C market as well
Strategic Planning, Branding Campaign, Business Development, Consumer Behaviour Analysis, Revenue Generation, Competitor and Market Analysis, Key Account Management, Digital Marketing, Customer Relationship Management, Team Management, Budgetary Planning, ATL BTL Activities, Trade Show Marketing, Events and Launches (International Exposure), Brand Positioning Strategies, Media Buying Planning
Developed strategies for market penetration (Tier I II Cities) in respect to branding
Introducing digital marketing in the company and promoting the company across all the available digital Platform, SEO, SEM and company individual blogging.
Value Proposition :
Managed the brand communication and product strategy from inception to delivery of the brand and ensured that each brand measures up to overall consumer positioning and segment marketing. Worked on cross functional marketing projects and initiatives supporting overall strategic marketing goals.
Key Skills
Manager Branding Communication Branding Communication Branding Android B2B B2C Business DevelopmentConsumer Behaviour Analysis Revenue Generation ATL BTL Key Account Management Digital Marketing Customer Relationship Management
Desired Candidate Profile
Education-
UG: Any Graduate Any Specialization
PG: Any Postgraduate Any Specialization
Doctorate: Doctorate Not Required
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📌 Manager Branding Communication Indore
🏢 First Source Energy India
📍 Indore
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