About The Role

Job Title IMU Digital RTM Senior Manager

Management Level:06 Senior Manager

Location:Delhi/Mumbai
JobSummary:
We are looking for a

Route-To-Market (RTM) Senior Manager to join our high-impact team that partners with clients to solve critical growth and sales productivity challenges. The ideal candidate comes with a background in consulting (Big 4) or leading FMCG companies and brings expertise in end-to-end sales transformation, including strategy, processes, technology, and frontline execution. This role involves building capabilities for client sales teams, driving demand generation, and optimizing go-to-market models to unlock growth and reduce costs.

Roles & Responsibilities:
Experience in one or more of the following roles/functions:
Channel Sales / General Trade / Modern Trade (supermarkets, organized retail)
E-commerce or Quick Commerce (JioMart, Blinkit, Swiggy Instamart, etc.)
Trade / Customer / Shopper Marketing
Brand or Product Management in top-tier FMCG / CPG companies
Proven track record of driving sales growth,



demand generation, and/or route-to-market transformation
Lead end-to-end RTM transformation projects (ranging 524 months), across distribution, in-store execution, outlet activation, and trade strategy
Evaluate existing sales organization structures, roles, territories, and productivity benchmarks
Develop RTM playbooks, sales frameworks, and trade channel strategy tailored to clients markets and customer segments
Build demand-generation plans with the client including sales KPIs, activation campaigns, and outlet targeting
Design and implement capability-building programs for sales teams (tools, training, metrics)
Solid commercial acumen with a valuable understanding of field realities (store-level execution, outlet coverage, merchandising, etc.)
Extensive travelling to understand markets, assess execution, and engage with frontline teams

Qualified & TechnicalSkills:
Experience in designing or t

📌 Imu Digital Rtm Senior Manager Mumbai
🏢 Accenture
📍 Mumbai