About the Role

We are looking for a highly driven and hands-on Digital Marketing Specialist to lead our growth marketing efforts across organic, paid, social, and partnerships. This role is ideal for someone who has built and scaled growth engines in rapid-paced consumer internet businesses and has experience navigating both 01 and 110 growth journeys.

You will own the end-to-end digital growth strategy with a strong focus on revenue, subscriptions, customer acquisition, and engagement. The role combines strategic leadership with hands-on execution and team mentoring.

Key Responsibilities

Growth & Revenue
Own digital growth goals across traffic, user acquisition, subscriptions, revenue, engagement.
Develop and execute full-funnel growth strategies across organic, paid, social, and partnerships.
Identify and unlock current growth opportunities through experimentation, optimization, and data-driven decision making.
Drive customer acquisition while maintaining solid CAC, LTV, and ROI metrics.

SEO, GEO & AEO




Lead the organization's organic growth strategy across traditional search and AI-driven discovery platforms.
Build and execute SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) strategies to improve visibility across Google, ChatGPT, Gemini, Perplexity, and other emerging AI platforms.
Drive technical SEO, content strategy, authority building, structured data implementation, and AI-search discoverability initiatives.
Monitor search and AI ecosystem changes and proactively adapt strategies.

Performance Marketing
Own and optimize paid acquisition across Google Ads, Meta, YouTube, Display, and other relevant channels.
Manage budgets, attribution models, bidding strategies, audience segmentation, and conversion optimization.
Continuously improve campaign performance across CAC, ROAS, conversion rates, and customer quality metrics.

Social Media & Content Growth
Lead social media growth and engagement strategies acr

📌 Digital Marketing Specialist Bengaluru (India)
🏢 Somani Technologies
📍 India