CRM Specialist – Pharma CompanyJob Responsibilities
Manage and maintain the company’s CRM database for doctors, hospitals, clinics, pharmacies, distributors, stockists, and other healthcare customers.
Maintain accurate records of doctors, specialties, territories, products, sales representatives, and customer interactions.
Monitor and track the daily activities of Medical Representatives (MRs), Area Sales Managers (ASMs), and other field sales employees through the CRM.
Track doctor visits/calls, chemist visits, stockist visits, follow-ups, meetings, and field activities.
Ensure field teams regularly update their Daily Call Reports (DCRs) and CRM activities.
Monitor planned vs. actual doctor calls and highlight gaps to the concerned managers.
Maintain and update doctor master, chemist master, stockist/distributor master, and territory master data.
Coordinate with the sales team regarding doctor coverage, frequency of visits, missed calls, and pending follow-ups.
Track product-wise and territory-wise sales performance through CRM reports.
Prepare daily, weekly,



and monthly MIS reports for management.
Generate reports on:
Doctor coverage and call frequency
MR/ASM field activities
Territory-wise performance
Product-wise performance
Doctor conversion/prescription potential
Chemist and stockist coverage
Sales target vs. achievement
Coordinate with the Sales, Marketing, Product Management, and Distribution teams for accurate CRM information.
Support the Product Management Team in tracking campaigns, doctor engagement programs, product promotions, and marketing initiatives.
Maintain records of samples, promotional materials, visual aids, gifts, and other field-force inputs, where applicable.
Track customer queries, complaints, requests, and follow-ups and coordinate with the concerned department for resolution.
Identify duplicate, incomplete, or incorrect records and ensure overall CRM data accuracy and cleanliness.
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📌 Crm Specialist Panchkula
🏢 Veryberry ventures
📍 Panchkula