Key Responsibilities
Manage social media platforms including
Facebook, Instagram, LinkedIn, TikTok & YouTube
.
Plan and manage monthly
content calendars
and social media campaigns.
Create engaging
static graphics, Reels, short-form videos and other digital content
using Canva and video editing tools.
Write
SEO-friendly blogs, social media content, ad copy and email content
.
Plan, run and optimise
Meta Ads and Google Ads
campaigns.
Monitor ad performance, including
CPL, CPC, CTR, ROAS and conversions
, and make necessary optimisations.
Manage
email marketing campaigns and automation using Mailchimp
.
Analyse marketing performance using
GA4 and platform insights
and prepare regular reports.
Maintain consistent
brand identity, messaging, and content quality
across multiple brands.
Develop and support campaigns focused on
lead generation, enquiries, and enrolments
.

Required Skills & Experience
3+ years of hands-on experience
in digital marketing.
Solid experience with
Meta Ads Manager and Google Ads
.




Advanced knowledge of
Canva
for social media graphics and marketing materials.
Hands-on experience with
Mailchimp
, including email campaigns and automation.
Experience creating and editing
short-form video content
.
Valuable understanding of
SEO, social media marketing and paid advertising
.
Working knowledge of
Google Analytics 4 (GA4)
.
Excellent
written and verbal English communication
.
Robust organisational, analytical, and time-management skills.
Ability to
manage multiple brands, campaigns and deadlines simultaneously.
Portfolio of previous digital marketing work is required.

Preferred
Experience in the
education, training or international education sector
.
Knowledge of the
Australian education market
.
Experience with
Semrush, Ahrefs, Google Search Console or WordPress
.
Meta Blueprint or Google Ads certification.

📌 Digital Marketing Specialist Ahmedabad (India)
🏢 Optimum Skills & Educational Pathways
📍 India