Core Responsibilities
Campaign Management: Plan and execute multi-channel campaigns across PPC, SEO, email, social media, and content marketing.
Content Creation & Strategy: Develop engaging web, email, and social content tailored to target buyer personas.
SEO & SEM Optimization: Manage keyword research, on-page/off-page SEO, and paid search performance (Google Ads, Bing).
Analytics & Reporting: Track key performance indicators (KPIs) using Google Analytics, attribution modeling, and monthly campaign dashboards.
Paid Social & Advertising: Build, monitor, and optimize paid campaigns across Meta, LinkedIn, TikTok, and other platforms.
Email & Automation: Segment target audiences, set up automated email nurture workflows, and run A/B testing on messaging.