Channel Distribution Management
Identification of New Sourcing Model/ Market for scale up penetration
Channel Partners Recruitment, activation productivity drive
Drive channel engagement at Pan India / zonal level for maximizing Retail Secured wallet share
Have regular reviews with channels on various business parameters such IRR, Cross sell, Bounce ratios, RCU etc.
Drive empanelment of current channel partners to boost business
Actively engage with Sales Team to execute distribution channel linked initiatives.
Design and execute channel level commercials and incentives to drive business

Drive Productivity
Drive optimal Tier wise productivity to maximize impact and business
Conducting research and data analysis to inform business decisions and get same executed on field
Drive the productivity of bottom quartile Sales Team along with help of training and Sales leadership team
Existing Channel penetration drive APF Penetration drive




Drive higher channel activation Productivity of existing/current channel amongst channels already empaneled with

New Growth Engines, New Initiatives and Ease of Business
Scope recent initiatives and projects for business growth drive the same with relevant teams
Identifying bottleneck/support areas in discussion with Sales team

Market Intelligence Distribution Automation
Competition Benchmarking: Build the intelligence to track Industry performance on Productivity other key metrics
Identifying current market practices followed by competitors and adopt the best practices suited to ABFL
Drive adoption of new portals with the Sales Team
Post Sales: Distributor Portal, Employee Portal

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📌 Distribution Manager Mumbai
🏢 Aditya Birla Insulators
📍 Mumbai