AppsForBharat runs Srimandir, India's largest devotional platform ~40M+ downloads across three verticals: e-Pooja, e-Chadhava and e-Commerce. We're building India's most-recognised devotional brand, and we're now launching our commerce category on quick commerce (Blinkit, Zepto, Instamart) to take our reach from X to 100X households. These two roles own the two levers that decide whether we win that shelf: Visibility and Availability.
Category Manager Quick Commerce VISIBILITY
Own how we get seen and convert on the quick-commerce shelf pricing, ads, and platform relationships.
Experience: 4 6 years quick-commerce category experience strongly preferred
The role
You own visibility for the devotional category on quick commerce winning the shelf and the conversion that follows. Your job is to make Srimandir the product people see, trust and buy:
the right price on every lane, the right media behind the right SKUs, and the right relationships with each platforms team. You run the category like a PL and grow it from launch.
What you'll own
Pricing margin architecture per sub-category mass / mass-premium / premium balancing reach (breakeven anchors) against margin (premium lanes).
Quick-commerce retail media / ads across Blinkit, Zepto and Instamart search, visibility placements, and daily ROAS / ACOS management.
Platform relationships (KAM) own the relationship and joint business plans (JBP) with each platforms category / account managers.
Assortment listing performance catalogue health, content and images, SKU-level conversion, and availability coordination with Ops.
Category PL, GMV and market share own the number; plan the BAU and festive visibility calendar.
Market competitive intelligence track sub-category trends, private labels and share shifts; feed
📌 Category Manager Bengaluru
🏢 Apps for Bharat
📍 Bengaluru
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