Role & responsibilities
Plan, create, and execute email marketing campaigns (newsletters, drip sequences, promotional mailers) and track open/click-through rates.
Manage and grow outreach via WhatsApp marketing broadcast lists, automated flows, and customer engagement.
Maintain and update the company website landing pages, blog content, SEO basics, and conversion tracking.
Own LinkedIn presence organic content calendar, company page growth, and light paid campaigns.
Collaborate with the sales team to align marketing campaigns with lead generation and pipeline goals.
Preferred candidate profile
2+ years of relevant experience in marketing; some exposure to sales or business development preferred.
Hands-on experience with email marketing tools (e.g., Mailchimp, HubSpot, or similar).
Familiarity with WhatsApp Business API/marketing tools is a plus.
Basic understanding of website management (CMS platforms like WordPress; Google Analytics knowledge preferred).