Digital Marketing Executive – KAROFI India

Location: Borivali, Mumbai
Employment Type: Full time
Experience: 1–3 Years
Department: Marketing

About KAROFI India

KAROFI India (Karotec Living) is part of KAROFI, a global water purification brand with 20+ years of experience and a presence across 50+ countries. We are building a up-to-date, digital-first consumer brand in India.

Job Summary

We are looking for a Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns across Meta, Google, website, and social media. The role is hands-on and focused on lead generation, customer acquisition, brand growth, and data-driven marketing.

Key Responsibilities
Plan and optimize Meta Ads and Google Ads campaigns.
Manage lead generation campaigns and monitor CPL, conversions, ROI, and lead quality.
Drive website traffic and support landing page and conversion optimization.
Manage social media campaigns and monthly content calendars.
Coordinate with designers, content creators, and sales teams.
Track campaign, website, and social media performance.




Prepare marketing reports and dashboards.
Conduct competitor and market research.
Support influencer marketing, events, and digital partnership initiatives.

Requirements
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
1–3 years of experience in digital/performance marketing.
Hands-on experience with Meta Ads and Google Ads.
Understanding of lead generation, website marketing, and conversion optimization.
Experience managing social media and content calendars.
Robust analytical and communication skills.
Proactive, detail-oriented, and result-oriented approach.
Ability to manage multiple campaigns simultaneously.

Key Skills

Meta Ads | Google Ads | Performance Marketing | Lead Generation | Website Marketing | Campaign Optimization | Marketing Analytics | Social Media Marketing | Content Planning | ROI Tracking

Interested candidate

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