About the Role

We are looking for an experienced Performance Marketing Manager with solid hands-on expertise in scaling D2C and e-commerce brands through Meta Ads and Google Ads.

The ideal candidate should have at least 4 years of performance marketing experience, preferably working with D2C fashion, apparel, lifestyle, accessories, footwear, beauty, or similar consumer brands.

This is a hands-on role. The candidate will be responsible for planning, launching, optimizing, tracking, and scaling paid advertising campaigns with a strong focus on ROAS, customer acquisition, conversions, and profitable growth.

Key Responsibilities
Plan, execute, manage, and scale Meta Ads (Facebook & Instagram) and Google Ads campaigns.
Manage monthly advertising budgets of ₹5 Lakhs+ efficiently.
Develop paid media strategies focused on sales, ROAS, CAC, CPA, and revenue growth.
Create and manage campaigns across prospecting, retargeting, remarketing, and customer retention audiences.
Conduct audience research, targeting, lookalike audience creation, and campaign segmentation.




Continuously test ad creatives, hooks, offers, audiences, landing pages, and campaign structures.
Monitor campaign performance daily and optimize budgets based on data and profitability.
Manage Google Search, Shopping, Performance Max, Display, and remarketing campaigns where applicable.
Work closely with the creative/content team to identify and develop high-converting ad creatives.
Set up and monitor conversion tracking, Meta Pixel, Google Ads tracking, GA4, and related analytics.
Analyse customer journeys, website behaviour, conversion rates, and campaign attribution.
Prepare transparent weekly/monthly performance reports covering ad spend, revenue, ROAS, CAC, CPA, CTR, CPC, CVR, and other key KPIs.
Identify opportunities to scale winning campaigns while controlling acquisition costs.

Required Skills & Experience
4+ years of hands-on Performance Marketing experience, preferably

📌 Performance Marketing Specialist Mumbai City
🏢 Kikitoes
📍 Mumbai