Campaign Specialist

Role Overview

We are seeking a results-driven Campaign Specialist to plan, execute, and optimize integrated marketing campaigns across digital channels. The role focuses on delivering measurable performance, managing campaign lifecycles, and aligning marketing efforts with business goals.

Experience Required: Minimum 1 year of experience in digital/performance marketing or paid media execution.

Key Responsibilities:
Plan and execute multi-channel marketing campaigns
Manage the end-to-end campaign lifecycle, from ideation to reporting
Develop campaign strategies aligned with business objectives
Coordinate with creative, content, and media teams
Execute paid campaigns across platforms such as Google Ads, Meta, LinkedIn, and YouTube
Use AI-assisted tools for campaign automation and optimization
Monitor campaign performance and optimize in real time
Manage budgets and ensure ROI-driven execution
Conduct audience segmentation and targeting
Run A/B tests for creatives, messaging, and funnels




Generate campaign performance reports and actionable insights
Improve conversion rates and engagement metrics
Ensure campaigns align with brand voice and positioning

Required Skills:
Solid understanding of digital marketing ecosystems
Experience in paid media campaign execution
Knowledge of audience targeting and funnel strategy
Proficiency in analytics and reporting tools
Ability to interpret performance data
Experience with campaign automation tools
Robust coordination and project management ability

Preferred Skills:
Email marketing experience
Familiarity with marketing automation platforms
Knowledge of performance marketing metrics
Experience in B2B / B2C campaign planning
Technical skills in landing page integration with Google Analytics, Microsoft Clarity, and other campaign automation tools

Tools & Platforms:
Google Ads
Meta Ads Manager
LinkedIn Campaign Manager
YouTube Ads
Google Analytics
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📌 Ad Campaign Specialist Mysuru
🏢 InsideOut, a subsidiary of Desiadda Craftsworks
📍 Mysuru