Role & responsibilities
Develop and execute content and influencer marketing strategies aligned with brand and business objectives.
Identify, onboard, and manage relevant beauty creators and influencers across platforms.
Build and maintain solid relationships with influencers, agencies, and content partners.
Plan and execute influencer campaigns from briefing and negotiations through execution and reporting.
Work closely with creative teams to develop high-performing, platform-relevant content.
Support and contribute to media planning and campaign strategy, including budget allocation and channel mix.
Track campaign performance and analyze key metrics such as reach, engagement, CPM, CPC, conversions, ROAS, and CAC.
Use data and insights to optimize content, influencer selection, media spends, and campaign performance.
Collaborate with performance marketing, brand, creative,



and e-commerce teams to drive business outcomes.
Stay updated on emerging beauty, creator, social media, and D2C trends.

Preferred candidate profile
Prior experience in content and influencer marketing/management, preferably within the beauty, skincare, cosmetics, or personal care space.
Experience working with a D2C/e-commerce beauty or consumer brand is strongly preferred.
Solid understanding of influencer/creator marketing and content strategy.
Valuable understanding of media planning, paid media, and campaign performance metrics.
Strong numerical and analytical skills with the ability to interpret campaign data and make actionable recommendations.
Comfortable working with budgets, performance reports, and ROI-driven decision-making.

📌 Content & Influencer Marketing Executive Mumbai From Beauty
🏢 IndiHire Consultants
📍 Mumbai