Role: This is a role for someone who understands that employer brand and corporate brand are not separate and that they reinforce each other. You'll work on EVP development, internal communications, and the visual and narrative coherence of our brand across channels and touchpoints.
Job Responsibilities
Develop and operationalise befrees Employer Value Proposition (EVP) in partnership with HR and leadership
Build employer brand content: employee stories, culture narratives, LinkedIn employer page, Glassdoor presence
Own internal communications: newsletters, announcements, townhall materials, and all-hands decks
Maintain and enforce brand guidelines across internal and external touchpoints
Develop and manage corporate collateral: company profiles, Hiring decks, credentials documents
Collaborate with marketing and design on consistent visual identity across all brand expressions
Support the creation of thought leadership content that builds befrees credibility as a brand
Monitor and manage brand perception across review platforms and social channels
Support recruitment marketing by partnering with HR on job ads, careers page, and candidate experience
Experience / Educational Qualification
4 years of experience in employer branding, corporate communications, or brand management
Hands-on experience building or refreshing an EVP
Solid writing skills with exceptional language skills.
Understanding of internal communications dynamics in growing organisations
Eye for brand consistency and visual coherence across formats and channels
Comfortable working across functions: marketing, HR, leadership, and external agencies
Technical Skills
Experience in skilled services, fintech, or outsourcing sector branding
Familiarity with employer branding platforms (LinkedIn Talent Solutions, Glassdoor employer tools)
Prior exposure to multi-geography brand management (India + Western markets)