Digital Marketing Specialist

Job Type: Full time
Experience: 1–3 Years
Location: [Dehradun / On-site / Hybrid]
Salary: ₹10,000 – ₹25,000 per month, based on experience and skills

About the Role

We are looking for a Digital Marketing Specialist who can plan, execute, and optimize digital marketing campaigns across multiple platforms. The ideal candidate should have hands-on experience in SEO, Social Media Marketing, Google Ads, Meta Ads, content strategy, and analytics.

You will be responsible for managing digital campaigns, improving online visibility, generating leads, and helping clients/businesses achieve measurable growth.

Key Responsibilities
Develop and execute digital marketing strategies for clients and company projects.
Manage Google Ads and Meta Ads campaigns, including setup, targeting, optimization, and performance tracking.
Conduct SEO activities including keyword research, on-page SEO, technical SEO, link building, and SEO audits.
Manage and grow social media platforms such as Instagram, Facebook, LinkedIn, and YouTube.




Create and execute monthly social media and content strategies.
Coordinate with graphic designers, video editors, and content creators for marketing campaigns.
Monitor campaign performance, including CPC, CPL, CTR, conversions, ROAS, traffic, and engagement.
Analyze Google Analytics, Search Console, Meta Ads Manager, and Google Ads data.
Prepare performance reports and provide actionable recommendations.
Conduct competitor and market research.
Stay updated with the latest digital marketing trends, algorithms, tools, and advertising policies.
Work with the website development team to improve landing pages, conversion rates, and overall website performance.
Manage multiple projects and meet campaign deadlines.

Required Skills
Solid understanding of Digital Marketing fundamentals.
Hands-on knowledge of SEO and SEM.
Experience with Google Ads and Meta Ads Manager.
Valuable understanding of social media m

📌 Digital Marketing Specialist Dehradun
🏢 nextep solution
📍 Dehradun