What you'll own
This is a 10X role. You run AI across the whole workflow - research, positioning drafts, message testing, social, asset briefs - and ship at a pace manual work cant reach.
In your interview you'll walk us through your AI stack and show work you've produced with it.
This is a builders role, not a directors - people who only brief and review aren't a fit.
What you bring
Softobiz We're Hiring
Principal Brand Strategist
Location: India
Reports to: Leadership
Experience: Up to 8 years
Brand foundation: Own the Softobiz brand - positioning, narrative, and the message architecture every campaign and page ladders up to.
Brand messaging: Define and guard how we talk about what we do - sharp, outcome-led, enterprise-grade, and consistent everywhere.
Employer brand: Build how Softobiz shows up as a place to work - careers story, culture content, and presence on LinkedIn and Glassdoor - to power our in-house hiring.
Social presence: Own the brands organic social strategy and voice across LinkedIn and Instagram,
partnering with content and design on what ships.
System stewardship: Keep the visual and verbal brand system coherent across everything the Principal Designer and Principal Content Strategist produce.
A track record building and evolving brands for B2B or tech, ideally into AU/US markets.
Real employer-branding experience - you've shaped how a company shows up to talent.
Robust messaging instincts - you turn complex offerings into sharp, human language.
Social-native judgment - you know what earns attention organically on LinkedIn and Instagram.
Demonstrated AI-native workflow: real tools, real shipped output, measurable speed.
Hands-on and self-sufficient - you build the work, not just direct it.
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