Investing for Mummies (IFM) is a financial literacy initiative that runs live, cohort-based courses for mothers, teenagers, and young adults. IFM has enrolled 116 students to date across its programmes and is scaling with paid marketing support starting this quarter. This is a hands-on, individual-contributor role for someone who wants to own a number, not just support one.
The Role
IFM's growth runs across three lanes: getting people to look (content), converting interest into payment (sales), and delivering the course experience (retention & operations). This role owns the middle lane in full — every prospect, from the moment they raise their hand to the moment they pay. It is the only role at IFM measured directly in rupees.
This is a phone- and WhatsApp-first sales role for an education product, closer to an Admissions Counsellor or Enrolment Executive than a traditional B2B sales role — built for someone with 1–3 years of experience converting warm leads, not cold outbound.
What You'll Own
The full pipeline
Every prospect from first interest to payment — including the current backlog of open, warm prospects.
All fresh leads
Everything generated through IFM's content and social channels, plus the registration-page waitlist. This is the core of the role.
The CRM
Full ownership of data quality in the sales CRM.
Closing
Calls, WhatsApp conversations, objection handling, and follow-through to payment.
Attribution
Setting up and issuing discount/source-tracking codes so every enrolment can be traced to its source.
The number
Seats filled per cohort, tracked in both seat count and revenue.
Founder coordination
Coordinating enquiries received by the founder, and managing communication and follow-ups with prospective participants.
Corporate & institutional enquiries
Managing corporate, institutional and partnership enquiries — understanding
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