Who we are
Plaksha is a 21st-century university focused on solving global challenges through transformative technology education. A unique collective philanthropy effort, our initiative is driven by a dedicated team committed to advancing technology education in India.
Role: Manager-Integrated Marketing
Plakshas marketing work is broadly split across six functions: video, content, design, website, digital marketing, and PR. Each touchpoint a video, a paid ad, a press mention, a landing page carries a message on its own. A campaign brings several of these touchpoints together on a single timeline, toward the same goal, with one message.
The Integrated Marketing Manager owns the message, brief, channel and calendar for every major campaign. Digital Marketing, which includes media buying and social media, will report into this role.
Direct reports: Digital Marketing (includes media buying and social media; SEO agency and 2 performance-marketing agencies)
Job Description
Strategic Campaign Planning
Plan and ideate each major campaign with the Communications Lead.
Identify the story angle for each campaign the specific narrative moment, a faculty breakthrough, a student journey, a milestone, a partnership – that anchors the campaign message.
Decide, for each campaign, which digital channels (social, paid, search, website) and which non-digital channels (events, PR, print) will be used, based on the audience and the objective.
Build and maintain the single, cross-functional campaign calendar spanning admissions cycles, convocation, flagship events, hackathons, and always-on brand content.
Set the campaign brief – objective, audience, message, emotional register and timing – for each major campaign before production begins, and ensure that every channel follows the same brief.
Digital Marketing Direction
Direct Digital Marketing’s paid and organic execution, including social media, SEO/AEO, media buying, influencer marketing and performance-marketing ag
📌 Manager Integrated Marketing Gurugram (India)
🏢 Plaksha
📍 India