Location: Marol, Andheri East
Experience: 2 to 4 years
Department: Content & Strategy

About the Role

We’re looking for a Content Writer with deep expertise in crafting high-impact, long-form content across fintech, ERP, D2C, and other verticals. You’ll lead content strategy execution, develop thought-leadership pieces, and collaborate across teams to create content assets that drive engagement, lead generation, and brand authority.

Key Responsibilities
Create Website Content Strategy and content supporting persona based consumer journeys.
Content Create and lead the development of long-form content: blogs, whitepapers, eBooks, reports, and case studies
Build content strategies tailored to specific industries (Fintech, ERP, D2C) and business goals
Collaborate with strategy, performance, and design teams to create conversion-focused content assets
Write with SEO and keyword best practices in mind to maximize organic reach
Develop content for different funnel stages — awareness, consideration, conversion
Guide junior writers and review their work for clarity,



tone, accuracy, and effectiveness
Stay updated on industry trends, audience behavior, and competitor content
Optimize existing content to improve rankings and lead performance

Requirements
2 to 4 years of experience in content writing, preferably in an agency or B2B setting
Experience writing for Fintech, SaaS, ERP, and D2C brands
Solid command of SEO, keyword strategy, and content performance metrics
Deep understanding of content marketing and how it supports lead generation
Proven ability to write persuasive, research-backed, and technically accurate content
Excellent editing, proofreading, and content structuring skills
Ability to manage multiple content projects with minimal supervision

Nice to Have
Experience with content management tools (WordPress, HubSpot, Webflow)
Familiarity with tools like SEMrush, ChatGPT
Understanding of the B2B content funnel and gated

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