Product Marketing Manager

Job Type: Full Time

Department: Marketing

Location: Bangalore
Role Overview

We are looking for a Product Marketing Manager to own the go-to-market (GTM) strategy and execution for current product launches and key feature releases across the Sri Mandir ecosystem.

This is a high-impact role working closely with Product, Growth, CRM, Design, and Analytics teams to ensure every feature reaches users with the right positioning, messaging, and adoption strategy. Youll play a critical role in taking products from 0 1, driving feature discovery, user adoption, and long-term engagement.

This role is ideal for someone with 4 6 years of experience in Product Marketing, Growth, or Product roles within a fast-paced B2C consumer tech startup.
Key Responsibilities
Product Go-to-Market (GTM)
Own end-to-end GTM planning and execution for current products and feature launches.
Develop launch plans, positioning, messaging, and rollout strategies.
Coordinate cross-functional execution across Product, Growth, CRM, Design, Content, and Analytics.




Ensure successful feature adoption through well-planned launch campaigns.
Product Positioning Messaging
Translate complex product capabilities into transparent, user-centric messaging.
Define value propositions for different user cohorts.
Partner with Design and Content teams to create launch assets, in-app messaging, landing pages, and communication campaigns.
Feature Adoption Growth
Drive awareness, adoption, and engagement for newly launched features.
Monitor feature performance and identify opportunities to improve activation and usage.
Collaborate with CRM and Growth teams on lifecycle campaigns that increase feature discovery and repeat usage.
0 1 Product Scale
Work closely with Product teams from the ideation stage through launch.
Validate messaging with users and internal stakeholders before launch.
Build scalable GTM playbooks that can be replicated across future launches.
Support experiment

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