This role is responsible for building and monetizing current, non-traditional revenue streams for the organization's India business. It operates parallel to the existing RSM function and is pan-India in scope, cutting across regions.
Job Function:
New Business and Revenue Innovation:
Identify, conceptualize, and drive new sales-led revenue opportunities beyond traditional cinema advertising.
Design Partnership Frameworks that go beyond media buys, including:
Cinema naming rights and long-term venue partnerships
Product and brand integrations within the cinema environment
Sponsored trailer blocks and ad segments
Seat branding, auditorium takeovers, and immersive brand zones
Co-created IPs, events, and premium sponsorship opportunities
Partnership Development:
Pitch end-to-end partnership ideas to national and large regional brands across categories.
Engage with senior brand marketers, media heads, and agency leadership to close high-value, long-term partnerships.
Build strategic alliances that position the organization as a premium experiential media platform, not just an advertising medium.
Sales Enablement:
Create compelling sales narratives, decks, and presentations for bespoke opportunities.
Cross-Functional Collaboration:
Collaborate with internal stakeholders (marketing, operations, programming, finance) to convert ideas into executable, scalable solutions.
Revenue Ownership and Governance:
Own targets specific to special projects and innovations.
Build and manage a healthy pipeline.