Key Responsibilities
Plan, create, execute, and optimize CRM campaigns across WhatsApp, Push

Notifications, RCS, Email, SMS, In-App, and Web Push.
Hands-on experience with CleverTap/Mo Engage is mandatory for audience creation,

segmentation, campaign execution, Journeys, and performance tracking.
Build and manage customer journeys, lifecycle campaigns, user segmentation,

personalization, and trigger-based communications.
Coordinate with Product, Marketing, Content, Design, Tech, and Analytics teams to

ensure timely campaign execution.
Monitor campaign performance and provide actionable insights to improve CTR,

conversions, engagement, and retention.
Own the CRM communication calendar and ensure campaigns are executed as per

timelines with high accuracy.
Conduct A/B testing and optimize messaging, creatives, audience segments, and send

times.
Ensure campaign quality through thorough QA, audience validation, and campaign

testing before launch.




Analyze user behavior and recommend CRM strategies to improve engagement,

activation, retention, and conversions.
Maintain campaign documentation, reports, and performance dashboards.

Requirements
25 years of experience in CRM
Hands-on experience with CleverTap/MoEngage is mandatory.
Experience creating dashboards and performance reports.
Solid analytical skills with experience tracking CRM KPIs such as CTR, Open Rate,Conversion Rate, Delivery Rate, Engagement Rate, and Retention.
Good working knowledge of Excel/Google Sheets is must
Familiarity with GA4, Mixpanel, Amplitude, or similar analytics tools is a plus.
SQL is an added advantage.
Excellent communication, execution, and stakeholder management skills.
High attention to detail with the ability to work in a rapid-paced setting.

📌 Senior Crm Executive Bengaluru (India)
🏢 ALLEN CAREER INSTITUTE
📍 India