Performance Marketer – Meta Ads

Company Overview

At Socio Labs, we are a performance-driven digital marketing agency focused on building impactful digital strategies for brands. Our expertise spans Performance Marketing, SEO, Social Media Marketing, Website Development, Branding, and AI-driven marketing solutions. We work closely with our clients to develop data-backed strategies that drive visibility, leads, conversions, and revenue.

Role Overview

We are looking for a Performance Marketer with 2–5 years of experience who is highly skilled in Meta/Facebook Ads, particularly E-commerce campaigns. The ideal candidate should be able to independently plan, execute, optimize, and scale campaigns while confidently communicating with clients and presenting campaign performance and insights.

Key Responsibilities
Plan, set up, manage, and optimize paid advertising campaigns across Meta (Facebook & Instagram).
Independently manage E-commerce campaigns focused on purchases, conversions, and revenue growth.
Develop strategies for customer acquisition, retargeting, prospecting,



and scaling.
Manage campaign budgets and optimize ROAS, CPA, CPL, CTR, CVR, and overall campaign performance.
Analyze campaign data and identify prospects for improvement and scaling.
Conduct audience research, testing, retargeting, and creative performance analysis.
Monitor campaigns regularly and take timely optimization decisions.
Work closely with creative and content teams to develop performance-focused ad creatives and copies.
Prepare campaign reports and communicate performance, insights, and recommendations to clients.
Handle client communication independently, understand client requirements, address queries, and provide strategic recommendations.
Stay updated with Meta Ads trends, platform changes, and performance marketing best practices.
Troubleshoot campaign performance issues and implement corrective strategies.

Required Qualifications & Skills
Experience:

📌 Performance Marketer Delhi
🏢 SocioLabs
📍 Delhi