Job Details
Position Title: Assistant Brand Manager
Role Type: Individual Contributor
Department/Sub Department: Marketing
Reporting to: Manager - Marketing
Location: Noida
Employment Type: Full Time
Travel: Across India as required
Job Summary

The Brand Manager will own StudyIn's consumer brand visibility across offline and online branding channels. The role is responsible for planning, executing and optimising ATL campaigns and high-impact brand visibility initiatives that improve awareness, consideration and brand preference. This role requires someone who understands both traditional media and emerging digital branding platforms, ensuring consistent brand presence across the customer journey. The ideal candidate combines strategic thinking with execution excellence and has experience managing multiple agencies, media partners and creative stakeholders.
Key Responsibilities
ATL Campaign Planning & Execution
Develop annual ATL branding strategy aligned with business objectives.
Plan and execute integrated brand campaigns across:
Radio
Outdoor (OOH)




Transit Media
Cinema Advertising
Print (where relevant)
Manage campaign calendars for major student recruitment seasons.
Ensure consistent messaging across all ATL touchpoints.
Outdoor (OOH) Media Management
Identify high-impact OOH prospects across target cities.
Evaluate and recommend premium outdoor inventory based on:
Student movement
School & college clusters
Metro stations
Malls
High traffic junctions
Conduct site inspections and recommend billboard locations.
Coordinate creative adaptation for different formats.
Track visibility, maintenance and campaign compliance.
Digital Branding & Awareness
Own branding initiatives across premium digital media channels including:
Spotify
MyGate/NoBrokerhood
OTT Platforms
Digital Outdoor Screens
Audio Advertising
Responsibilities include:
Media planning
Audience targeting
Creative recommendation

📌 Assistant Brand Manager Noida
🏢 SI-UK
📍 Noida