Key Responsibilities

Digital Marketing & Performance Marketing
Develop and execute end-to-end digital marketing strategies aligned with business growth objectives.
Manage performance marketing campaigns across Google Ads, Meta, LinkedIn, Display, Affiliate, and other paid channels.
Drive customer acquisition, lead generation, and conversion optimization through data-driven marketing initiatives.
Monitor and optimize ROAS, ROI, CPA, CPC, and cost-per-conversion metrics.
Conduct A/B testing and campaign experimentation to improve marketing effectiveness.
Analyze campaign performance and identify prospects for continuous optimization.

Website Management & Customer Experience
Own the organization's website as the primary digital customer touchpoint.
Drive website optimization for customer journeys, landing pages, navigation, and conversion funnels.
Improve website engagement, bounce rate, traffic quality, and customer journey completion rates.
Collaborate with UX/UI, technology, and content teams to enhance website experience and responsiveness.




Ensure website performance, stability, and SEO best practices are maintained.

SEO & Organic Growth
Lead end-to-end SEO strategy including technical SEO, on-page SEO, content optimization, and keyword strategy.
Improve organic traffic, search rankings, and website visibility.
Monitor SEO performance using analytics and search console tools.
Drive sustainable organic customer acquisition through SEO governance and optimization.

Website Development & Optimization
Coordinate website enhancements with development and design teams.
Translate business requirements into actionable website improvements.
Optimize landing pages and digital funnels for higher conversion rates.
Ensure website releases follow testing, QA, and deployment governance processes.

Analytics & Reporting
Track website traffic, user behavior, engagement, funnel performance, and conversions.
Build dashboards and perfor

📌 Digital Marketing Growth Gurugram
🏢 Canara HSBC Life Insurance
📍 Gurugram