Qualifications and Skills:
Minimum 5+ Years in B2C performance digital marketing experience.
MBA (Marketing) OR related fields with required experience.
Well versed with Retail/Ecommerce industry marketing experience for IT services & solutions.
Passionate ROI driven experience in search marketing, paid social media & affiliate marketing
Proficiency in English Language - Reading, Writing and Communications.
Roles and Responsibilities:
Ideate and contribute to revenue pipeline of leads for Ecommerce projects across startups and SMBs.
Craft strategy and drive execution independently for performance marketing campaigns for client projects.
Craft proposals and present performance marketing offerings across search marketing, paid media and affiliate marketing for clients.
Execute paid campaigns across Google Ads, LinkedIn, Meta, YouTube and others as per the requirement of clients.
Manage client budget,
generate qualified leads using best practices and techniques as per the market standard
Carry out detailed keyword research, understand target audience, identify personas, understand pain points and accordingly design paid campaigns across multiple channels.
Co-work with content team and design team to create marketing campaigns and drive promotional items as per the necessity of curated campaigns.
Configure, monitor and generate reports to show analytics report reflecting analysis,observation and actions on regular basis
Demonstrate high level of stake holder ship in data driven campaigns and be accountable for ROI for client projects.