Job Description - Brand Vibe Creator

Subtitle: Social Media Manager

Location -Bangalore

Employment Type -Full time

About Bayar’s Coffee

Founded in 1974, Bayar’s Coffee is one of South India’s trusted coffee brands known for its authentic filter coffee blends, robust legacy, and commitment to quality. As the brand continues to grow digitally across D2C, e-commerce, cafés, and quick commerce platforms, we are looking for a creative storyteller who can build culture, conversations, and community around coffee.

About the Role

We are looking for a highly creative, trend-driven, and energetic Brand Vibe Creator to lead Bayar’s Coffee’s social media presence across Instagram, Facebook, LinkedIn, and emerging digital platforms.

This role is ideal for someone who can act as a one-person content machine — planning, ideating, shooting, coordinating, and executing engaging content while staying updated with internet trends and social culture.

The role involves building engaging brand storytelling, educational coffee content, customer interactions, reel concepts, trend-based execution,



and community engagement.

Key Responsibilities

Content Creation & Brand Storytelling
Create engaging reels, trend-based content, product videos, and storytelling content
Develop creative campaigns around coffee culture, brewing experiences, café moments, and lifestyle content
Bring fresh, viral, and engaging content ideas regularly

Educational & Informational Content
Create informative coffee-related content including:
Brewing methods
Beverage recipes
Coffee facts & knowledge
Brewing tips & hacks
Coffee culture awareness
Coordinate and execute “Bayar’s Coffee Lab” content series featuring brewing education and demonstrations

Customer & Community Content
Capture and create testimonial-based content from:
HORECA partners & coffee masters
Retailers & distributors
Café customers
Contemporary Trade sampling activities
Events & exhibitions
Consumer experiences ac

📌 Brand Vibe Creator Padmanabhanagar
🏢 Ganesh Food Products
📍 Padmanabhanagar