KEY RESPONSIBILITIES

Content Creation & Organic Marketing (core focus from day one)
Design posters, flyers and banners for products, offers, festivals and promotions using tools like Canva/Photoshop.
Shoot, edit and post short-form videos and reels for Instagram, Facebook and YouTube Shorts — product demos, offers, behind-the-scenes, customer testimonials.
Plan and maintain a content calendar for all social media pages, planned at least a few weeks in advance.
Write captions, hashtags and post copy in the brand's tone of voice for every post.
Post consistently across Instagram, Facebook, WhatsApp and other channels, and respond to comments and DMs.
Build and maintain a portfolio of posters, flyers, reels and other creatives produced, for review and feedback.
Run organic lead-generation activity through WhatsApp broadcasts/status, Instagram/Facebook posts, community groups and engagement — no paid spend.
Maintain the Google Business Profile — keep it updated, respond to reviews, and manage listing information.
Track organic engagement metrics — reach, likes,



shares, comments, saves and follower growth — and share a weekly summary.

Paid Campaigns (added later, once organic content skills are proven)
Set up and monitor small paid campaigns on Meta/Google Ads under guidance once organic content quality has been demonstrated consistently.
Track basic paid campaign metrics such as cost per lead, cost per click and reach, and report on results.

Telecalling & Customer Engagement
Call every recent lead promptly, within a set turnaround of it being generated — from digital marketing, walk-ins, referrals or any other source.
Ask qualifying questions to understand requirement, budget and timeline before pitching.
Make scheduled outbound calls to the existing customer database for renewals, repeat purchases and seasonal offers.
Handle inbound calls and WhatsApp queries, answering product and pricing questions accurately.
Log every call in the CRM/

📌 Digital Marketing Assistant Bhiwadi
🏢 Abhinandan Exports
📍 Bhiwadi