Loyalty Management Development
Design and implement Salesforce Loyalty Management solutions aligned with business and customer engagement objectives.
Configure loyalty programs, campaigns, promotions, and rewards.
Develop member enrolment and lifecycle management capabilities.
Support loyalty program administration and operational processes.
Customize loyalty experiences to meet evolving customer needs
Preferred Qualifications
Robust understanding of:
Loyalty Programs
Member Management
Tiers & Perks
Promotions
Voucher Management
Points Accrual & Redemption
Transaction Journals
Loyalty Rules Processing
Salesforce Loyalty Management Accreditation or Certification.
Salesforce Administrator Certification.
Salesforce Platform Developer Certification.
Salesforce Data Cloud experience.
Marketing Cloud experience.
Financial services or loyalty program implementation experience.
MuleSoft integration experience.
Knowledge of customer engagement and rewards ecosystems.
personal marketing cloud:
Marketing Cloud Personalization Development
Design and implement personalization campaigns using Marketing Cloud Personalization.
Configure catalogs, user profiles, datasets, and event schemas.
Develop recommendations, energetic content, and real-time decisioning strategies.
Build customer affinity models and behavioral targeting rules.
Implement personalization use cases across owned digital channels.