Key Responsibilities:
Sales Team Coordination:
Coordinate with the sales team to communicate and track marketing campaigns, product launches, promotional activities, and execution timelines.
Gather, compile, and analyze market feedback, customer insights, and competitor intelligence received from the field sales team.
Ensure timely communication of marketing initiatives and monitor implementation across assigned markets.

Cross-Functional Coordination:
Coordinate with the Purchase team to ensure timely procurement and delivery of promotional materials and POSM.
Collaborate with the Packaging team to ensure artwork approvals, packaging compliance, and readiness for product launches.
Maintain inventory records of marketing collaterals and coordinate dispatches as per regional or sales team requirements.

BTL Marketing & Ground Activations:
Plan, coordinate, and execute Below-The-Line (BTL) marketing activities including:
Shop Board Installations
Wall Paintings & Brandings
Society Activations
Road Shows
Product Sampling & Trials
Consumer Engagement Programs




Market Research & Consumer Studies
Visit key markets to monitor execution quality, branding visibility, merchandising standards, and campaign effectiveness.

Analytics & Reporting:
Prepare and maintain reports related to:
Sales Performance
Retail Audits
Consumer Insights
Marketing Campaign Performance
Marketing Budget & Spend Analysis
Assist in analyzing campaign effectiveness and provide recommendations for improvement.

Qualifications:
MBA/PGDM in Marketing or an equivalent Management qualification preferred.
Bachelor's degree in Marketing, Business Administration, or a related field.

Experience:
Minimum 3 years of experience in Marketing or Sales within the FMCG industry.
Experience in executing BTL activities, trade marketing, or brand activation programs will be preferred.

Required Skills:
Solid coordination and stakeholder management skills.
Excellent

📌 Marketing Associate Sangamner (India)
🏢 Malpani Group
📍 India