Website Management
& Campaign Execution
Manage and maintain multiple brand
websites, ensuring content accuracy, consistency, and alignment with brand
guidelines.
Publish and update products, landing
pages, campaigns, blogs, banners, promotional content, and seasonal
offers.
Coordinate website updates with
Marketing, Creative, Ecommerce, CRM, Merchandising, and Business teams.
Build and launch campaign landing
pages, ensuring timely and accurate execution for product launches,
promotions, and events.
Maintain publishing calendars,
perform regular website audits, and proactively identify broken links,
outdated content, and usability issues.

User Experience, SEO
& Optimisation
Monitor website performance and user
behaviour to identify prospects for improving navigation, customer
journeys, page speed, and conversion rates.
Optimise forms, CTAs, landing pages,
metadata, page structure, internal linking, image tags, and other on-page
SEO elements.
Support A/B testing initiatives and
implement UX and SEO recommendations to improve organic visibility and




conversion performance.
Monitor website health, Core Web
Vitals, and accessibility standards while coordinating with internal teams
and SEO partners on optimisation initiatives.

Analytics &
Reporting
Track website performance using
Google Analytics 4, Google Tag Manager, Google Search Console, Microsoft
Clarity, and other reporting tools.
Monitor key website metrics including
traffic, engagement, conversions, bounce rate, campaign performance, and
user behaviour.
Prepare regular performance reports
and recommend improvements based on data-driven insights.
Ensure campaign tracking, tagging,
and measurement are implemented accurately.

Technical
Coordination & Quality Assurance
Coordinate with developers, agencies,
and technology partners for website enhancements, issue resolution,
releases, and feature deployments.
Support CMS administration,
troubleshoot website issues, and ensure website

📌 Senior Executive – Web Specialist Bengaluru (India)
🏢 Ample Group
📍 India