We are a growing US-based international fashion eCommerce company looking for an experienced Conversion Tracking & Marketing Attribution Specialist.

Our business uses multiple marketing channels, including Google Ads, Meta Ads, Email Marketing, SEO, Affiliate Marketing, Social Media, and other traffic sources.

We are looking for a specialist who can help us answer one critical question:

Where are our sales and conversions actually coming from?

We need someone who can audit, improve, and maintain our tracking infrastructure so we can accurately understand which channels, campaigns, and customer touchpoints are contributing to orders and revenue.

Mandatory Industry Experience

Hands-on experience working with an international clothing, fashion, apparel, or fashion eCommerce brand is mandatory.

You should have experience working with a Shopify-based eCommerce business selling to international markets, ideally including the USA, UK, Canada, Europe, or similar markets.

Please apply only if you have worked with real eCommerce transactions, revenue tracking, and multi-channel marketing attribution.

What You Will Do

Track Where Sales Are Coming From

You will analyze and validate conversions coming from channels such as:

- Google Ads
- Meta Ads (Facebook & Instagram)
- Email Marketing / Klaviyo
- Organic Search / SEO
- Affiliate Marketing
- Direct Traffic
- Referral Websites
- Social Media
- Other Paid Marketing Channels

Your goal is to help us understand:

Which channel generated the customer
Which campaign contributed to the sale
How revenue is being attributed
Whether conversion data is accurate
Where tracking information may be missing or duplicated

Key Responsibilities

- Audit and manage Google Analytics 4 (GA4).
- Set up, review, and troubleshoot Google Tag Manager (GTM).
- Review Shopify purchase and revenue tracking.
- Audit Google Ads conversion tracking.
- Audit Meta Pixel and Meta Conversions API (CAPI).
- Review UTM parameters, source/medium, campaigns, and traffic attribution.
- Identify missing, duplicated, or incorrectly tracked conversions.
- Investigate discrepancies between Shopify, GA4, Google Ads, Meta, and other marketing platforms.
- Validate order IDs, transaction values, revenue, and purchase events.
- Identify where tracking or attribution data is being lost.




- Support browser-side and server-side tracking implementations.
- Ensure tracking continues to work correctly after website, Shopify, or app changes.
- Build clear reports or dashboards to help management understand marketing performance and revenue sources.
- Work with our marketing and development teams to resolve tracking-related issues.

Example of the Type of Problem You Will Solve

For example:

Shopify reports $100,000 in revenue.

However:

- GA4 reports $82,000
- Google Ads reports $45,000 in conversion value
- Meta reports $38,000 in purchase value

These numbers are not expected to match exactly because platforms use different attribution models and measurement methods.

However, we need someone who can investigate:

- Is revenue missing from GA4?
- Are conversions being duplicated?
- Are purchase events firing correctly?
- Are UTMs being lost?
- Is source/medium attribution correct?
- Are browser and server events properly deduplicated?
- Is Shopify sending accurate transaction and revenue data?

You should be comfortable identifying the root cause, explaining the issue clearly, and recommending or implementing the solution.

Required Skills

We are looking for someone with 5–7 years of hands-on experience in conversion tracking, marketing analytics, digital measurement, or attribution.

Robust experience is required in:

- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Shopify Analytics & Conversion Tracking
- Google Ads Conversion Tracking
- Meta Pixel
- Meta Conversions API (CAPI)
- UTM Tracking
- Source/Medium Analysis
- Marketing Attribution
- Revenue & Purchase Tracking
- Conversion Troubleshooting

You should also understand:

- Customer journeys
- First-click and last-click attribution
- Cross-channel attribution
- Duplicate event detection
- Missing conversion diagnosis
- Cookies and browser tracking limitations
- Cross-domain tracking




- Consent and privacy-related tracking

Preferred Experience

The following skills will be an advantage:

- Server-Side Tracking
- Server-Side Google Tag Manager
- Google Enhanced Conversions
- Looker Studio
- Klaviyo tracking and attribution
- Microsoft Clarity or Hotjar
- Shopify Plus
- Google Merchant Center
- Cross-domain tracking
- Consent Mode

Who We Are Looking For

The ideal candidate is a technical tracking and measurement specialist who understands the complete path from:

Marketing Click → Website Visit → Traffic Source → Campaign → Product Interaction → Checkout → Purchase → Revenue → Attribution

You should be able to independently audit our existing setup and tell us:

What is working?
What is not working?
Where are we losing tracking data?
Where are conversions being duplicated?
Which channels are contributing to revenue?
How can our tracking and reporting be improved?

Pay: ₹11,301.31 - ₹43,055.59 per month

Application Question(s):

- Do you have hands-on experience with conversion tracking and marketing attribution for an international clothing, fashion, apparel, or fashion eCommerce brand?
- How many years of hands-on experience do you have in conversion tracking, marketing analytics, attribution, GA4, and Google Tag Manager?
- Have you personally worked with Shopify conversion and revenue tracking, including purchase events, transaction IDs, revenue values, and attribution?
- Which marketing channels have you personally tracked and analyzed for conversion attribution? Please select all that apply.

☐ Google Ads
☐ Meta Ads
☐ Email Marketing / Klaviyo
☐ Organic Search / SEO
☐ Affiliate Marketing
☐ Direct Traffic
☐ Referral Traffic
☐ Social Media

- Which of the following tools or technologies have you personally implemented or managed?

☐ GA4
☐ Google Tag Manager
☐ Google Ads Conversion Tracking
☐ Meta Pixel
☐ Meta CAPI
☐ Server-Side Tracking
☐ Enhanced Conversions
☐ Looker Studio
☐ Shopify Analytics

- Briefly describe one complex conversion tracking or attribution issue you personally solved for an eCommerce business. What was the problem, and how did you identify and fix it?

Work Location: Remote

📌 Conversion Tracking & Marketing Attribution Specialist (India)
🏢 Swastika Web Technology
📍 India