Role Summary

We're hiring for two complementary marketing roles to grow our jewelry e-commerce business: an SEO, Content & Affiliate/Community Growth Specialist to build organic traffic, content, and affiliate/creator revenue, and a Performance & Growth Marketing Specialist to own paid acquisition, tracking, and revenue growth. A single strong generalist covering both is also welcome.

1. SEO, Content & Affiliate/Community Growth Specialist

Focus: organic growth, content, affiliate marketing, and community/brand reputation.

SEO (Core)

- Own on-page SEO for collections and product pages: titles, meta, headings, internal linking, schema, content structure

- Perform keyword research and build SEO roadmaps for jewelry categories (engagement rings, wedding bands, earrings, pendants, lab diamonds, etc.)

- Partner with dev/team for technical SEO: Core Web Vitals, indexing, redirects, canonicals, sitemap/robots, duplicate content, faceted navigation

- Implement and maintain schema (Product, Review, FAQ, Breadcrumb)

- Track rankings, traffic, CTR, conversions; deliver weekly/monthly reporting and insights

Content + Blog Writing (SEO-Led)

- Write and/or manage writing of SEO blogs and guides (buyer guides, gifting, diamond education, metal/gemstone guides, jewelry care, trends)

- Create content briefs: target keywords, outline, FAQs, internal links, competitor benchmarks

- Refresh and optimize existing content for higher rankings and conversions

- Ensure product/material accuracy (stone specs, metal types, care instructions, sizing)

Affiliate Marketing + Creators (AWIN)

- Manage AWIN program: publisher approvals, onboarding, commissions, rules, and promotions

- Recruit affiliates: content publishers, review sites, deal/coupon partners, gifting guides, niche communities

- Build and manage creator pipeline: outreach, negotiations, gifting, tracking links/codes, performance reviews

- Provide affiliate assets: banners,



product collections, seasonal promo packs, copy guidelines

- Monitor fraud, coupon leakage, compliance, and attribution issues; enforce program rules

Reddit Account Handling (Community + Reputation + Traffic)

- Manage our official Reddit brand account(s) professionally (value-first, non-spam)

- Research relevant subreddits and follow rules for each community

- Create a Reddit content plan: educational posts, discussions, Q&A; support, guides, and product posts only where allowed

- Engage in comments to build trust and help users; link only when appropriate and permitted

- Monitor brand mentions and respond when needed (reputation management)

- Track performance: engagement, referral traffic, assisted conversions

- Maintain compliance and transparency (no astroturfing; disclose affiliation when required)

Required Skills / Experience

- 2-5+ years of experience in SEO + content for e-commerce (bonus: jewelry/luxury/fashion)

- Strong understanding of Shopify / WooCommerce / Magento (any is fine)

- SEO tools experience: Google Search Console, GA4, Ahrefs/Semrush, Screaming Frog

- Strong writing/editing skills for SEO content (explicit, persuasive, accurate)

- Affiliate platform experience: AWIN (or similar: CJ, Impact, Rakuten)

- Experience managing Reddit accounts and understanding subreddit etiquette/rules

- Excellent follow-up and communication skills (agency accountability + creator coordination)

2. Performance & Growth Marketing Specialist

Focus: revenue and paid marketing.

Key Responsibilities

- Plan, build,



and manage paid campaigns across Meta Ads and Google Ads (Search, Shopping/Performance Max, remarketing)

- Own Google Shopping / Performance Max feed health, creative needs, A/B tests, negatives, budgets, and bid strategies

- Set up and validate tracking quality: GA4 events, pixels, conversion accuracy, UTMs

- Build and run retargeting campaigns across channels

- Monitor performance: ROAS, CAC, conversion rate, and run ongoing campaign analysis to find improvement opportunities

- Own Klaviyo strategy: flows, segmentation, and campaigns to support paid acquisition and retention

- Recommend landing page improvements aligned with paid search/social intent

- Report on paid performance and revenue impact on a weekly/monthly cadence

Skills we should look for

- Meta Ads

- Google Ads

- Google Shopping / Performance Max

- GA4 and conversion tracking

- Retargeting

- Shopify/e-commerce experience

- Klaviyo strategy and segmentation

- ROAS, CAC, conversion rate and campaign analysis

- Ideally 3-5 years of e-commerce experience

Nice-to-have (either role)

- CRO experience (PDP improvements, trust signals, FAQ blocks, A/B testing)

- Social listening/brand monitoring tools experience

- Comfortable collaborating across SEO and paid for a unified growth strategy

Success Metrics (KPIs)

- Organic traffic growth + ranking improvements on priority keywords

- Increased organic revenue and assisted conversions

- Affiliate revenue growth + quality publisher/creator onboarding

- Content output cadence + blog rankings + conversions

- Reddit engagement growth + brand sentiment + measurable referral traffic

- Improved paid efficiency: ROAS/CAC/conversion rate with clean tracking

- Overall revenue growth from paid + organic channels combined

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 PPC Specialist for E-commerce Jewelry Website (India)
🏢 Kavya jewels
📍 India