We're looking for a versatile digital marketer who can plan and execute social media strategy, run and optimize Google Ads campaigns, track and report performance through analytics, and use AI tools to accelerate creative asset production. This is a role for someone who's equally comfortable with a content calendar, an ads dashboard, and a prompt window.

Key Responsibilities

Social Media Marketing (SMM)

- Plan, create, and schedule content calendars across Instagram, Facebook, LinkedIn, and other relevant platforms for client accounts
- Write engaging captions and copy aligned with each brand's tone and positioning
- Monitor engagement, respond to community activity, and flag opportunities or issues
- Track platform trends and adapt content formats (reels, carousels, stories) accordingly

Google Ads & Performance Marketing

- Set up, manage, and optimize Google Ads campaigns (Search, Display, Performance Max) across client accounts
- Conduct keyword research, audience targeting, and bid strategy adjustments
- Monitor budgets, CTR, conversions, and CPA; make data-driven optimizations
- Coordinate with the creative team on ad creatives and landing page alignment

Analytics & Reporting

- Track performance across Google Analytics (GA4), Meta Business Suite, and Google Ads
- Build and maintain regular client reports covering reach, engagement, traffic,



and conversions
- Translate data into clear, actionable insights and recommendations for clients and internal teams
- Set up and monitor conversion tracking, UTM parameters, and campaign attribution

AI Asset Generation

- Use AI tools (image, video, and copy generation) to produce social and ad creative assets efficiently
- Experiment with and adopt new AI tools to speed up content production without compromising brand quality
- Collaborate with designers to refine AI-generated assets into client-ready deliverables

Requirements

- 1–3 years of experience in digital marketing, social media management, or performance marketing.
- Hands-on experience running Google Ads campaigns
- Working knowledge of Google Analytics (GA4) and Meta Business Suite
- Familiarity with AI content/creative tools (e.g., image generation, copywriting assistants)
- Strong written communication and content sensibility
- Real estate industry exposure is a plus, but not mandatory

Nice to Have

- Google Ads / Analytics certification
- Basic understanding of SEO fundamentals
- Experience with scheduling tools (e.g., Meta Business Suite)

Pay: ₹10,078.73 - ₹25,000.00 per month

Perks:

- Paid sick time
- Paid time off

Work Location: In person

📌 Digital Marketing Specialist (India)
🏢 Meraaquii D&C Private
📍 India