Job DescriptionContent & Digital Marketing SpecialistPosition Overview

We are looking for a creative, research-oriented, and data-driven Content & Digital Marketing Specialist to manage content creation, social media platforms, YouTube, podcast research, SEO, and paid advertising initiatives.

The ideal candidate should have strong content writing and storytelling skills, a good understanding of digital marketing, and the ability to coordinate with creative and production teams. This role will play an important part in strengthening Ryan Fernando’s online presence, audience engagement, and business growth.

Key Responsibilities1. Content Writing & Script Development

- Develop engaging scripts for social media videos, promotional content, and YouTube videos while maintaining the brand's messaging and voice.
- Create informative, compelling, and audience-focused content designed to maximize engagement and retention.
- Research topics and translate complex information into clear and engaging content.
- Collaborate with the production and creative teams to bring scripts to life through effective visuals and storytelling.
- Ensure all content is aligned with brand guidelines and communication objectives.

2. Podcast Research & Guest Coordination

- Conduct detailed research on potential podcast guests, including their background, expertise, achievements, and relevant topics.
- Prepare comprehensive guest research documents for discussion with the internal team and Ryan.
- Assist in developing and refining podcast questions and discussion structures.
- Ensure questions are relevant, engaging, and structured for a smooth conversation.




- Share finalized questions with guests before recordings to ensure better preparation and engagement.
- Coordinate with guests and internal teams to ensure a smooth podcast preparation process.

3. YouTube Management

- Manage the uploading, scheduling, optimization, and publishing of YouTube videos according to the content calendar.
- Optimize video titles, descriptions, tags, thumbnails, and other relevant elements to improve visibility and engagement.
- Monitor YouTube analytics, including views, watch time, audience retention, engagement, and subscriber growth.
- Identify successful content formats, topics, and trends based on performance data.
- Collaborate with the production team to develop additional content based on high-performing videos.

Ideal Candidate

The ideal candidate is a creative storyteller with a strong digital marketing mindset who can combine content, research, analytics, and strategy to build a strong online presence and contribute directly to business growth.

The candidate should be proactive, organized, detail-oriented, and comfortable working closely with content creators, production teams, marketing teams, guests, and senior leadership.

Role Objective

The primary objective of this role is to strengthen Ryan Fernando’s digital presence, increase audience engagement, improve content performance, generate business opportunities, and contribute to revenue growth through effective content and digital marketing strategies.

Pay: ₹45,000.00 per month

Benefits:

- Cell phone reimbursement
- Adaptable schedule

Work Location: In person

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