Abybaby Events Private Limited is seeking a results-driven Digital Marketing Executive to focus on launching, managing, and optimizing paid ad campaigns across Meta and Google platforms. In this role, your main objective will be setting up campaigns, driving targeted traffic, and generating high-quality leads.

Key Responsibilities

- Campaign Setup & Launch: Build, launch, and manage paid advertising campaigns on Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, Performance Max).
- Lead Generation: Execute targeted lead generation strategies to capture high-intent prospective clients.
- Daily Ad Management: Handle hands-on campaign operations within Meta Business Suite and Google Ads Manager.
- A/B Testing & Audience Targeting: Set up custom audiences, remarketing lists, and test campaign elements to optimize lead output.
- Performance Tracking: Monitor daily ad spend, cost per lead (CPL), click-through rates (CTR),



and conversion rates to meet lead goals.

Required Skills

- Experience: Minimum 1-2 years of hands-on experience running Meta Ads and Google Ads.
- Platform Proficiency: In-depth working knowledge of Meta Business Suite and Google Ads Manager.
- Lead Gen Focus: Proven track record of executing conversion-focused campaigns and lead generation pipelines.
- Tracking Basics: Familiarity with Meta Pixel, Google Tag Manager, and basic conversion tracking setup.
- Execution-Minded: Robust organizational skills to launch multiple campaigns efficiently and hit deadlines.

Preferred Skills

- Familiarity with AI efficiency tools (ChatGPT, Gemini, Canva AI) to streamline ad setup workflow.

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing Executive (Paid Media & Lead Gen) (India)
🏢 Abybaby Events
📍 India