Job Summary

The Marketing Manager is responsible for planning, developing, and implementing marketing strategies to increase the hospital’s visibility, patient footfall, brand reputation, and community engagement. The role involves promoting hospital services, developing referral networks, managing digital and traditional marketing activities, and supporting overall business growth while maintaining the hospital’s qualified and ethical standards.

Key Responsibilities

- Develop and implement annual and monthly hospital marketing plans.
- Promote hospital services, departments, doctors, specialties, health packages, and facilities.
- Develop strategies to increase patient acquisition, retention, and referrals.
- Manage digital marketing activities, including the hospital website, social media, Google presence, email campaigns, and online advertisements.
- Plan and execute health awareness campaigns, medical camps, seminars, workshops, and community outreach programs.
- Build and maintain relationships with corporate organizations, insurance companies, doctors, clinics, diagnostic centers, and other referral partners.
- Coordinate with doctors and hospital departments to identify and promote key services.
- Prepare marketing materials such as brochures, posters, presentations, advertisements, videos, and social media content.
- Monitor competitors, market trends, patient preferences, and local healthcare opportunities.
- Coordinate with advertising agencies, media organizations, designers, printers, and other external vendors.
- Develop campaigns for new services, facilities, doctors, specialty clinics, and hospital initiatives.
- Track marketing performance, leads, patient inquiries, conversions, campaign costs, and return on investment.
- Prepare regular marketing reports and present performance updates to hospital management.
- Ensure all marketing communication is accurate, professional, patient-friendly, and compliant with applicable healthcare regulations.




- Manage the hospital’s brand image and ensure consistency across all communication channels.
- Collect and analyze patient feedback and identify opportunities to improve patient experience and engagement.
- Support hospital events, VIP visits, conferences, exhibitions, and public relations activities.
- Work closely with the front office, patient relations, operations, finance, HR, and clinical departments.

Key Performance Indicators (KPIs)

- Growth in new patient registrations.
- Growth in OPD/IPD patient volumes.
- Number and quality of referral partnerships.
- Marketing-generated leads and conversions.
- Digital engagement and website performance.
- Campaign ROI and marketing cost efficiency.
- Number of successful health camps and outreach programs.
- Growth in hospital brand awareness and community presence.
- Patient feedback and satisfaction related to marketing initiatives.

Qualifications

- Bachelor’s degree in Marketing, Business Administration, Healthcare Management, Communications, or a related field.
- MBA/PGDM in Marketing or Healthcare Management is preferred.
- Experience: 3–7 years of relevant marketing experience, preferably in a hospital or healthcare organization.
- Strong knowledge of digital marketing, social media, branding, and business development.
- Experience in healthcare marketing and doctor/referral relationship management is an advantage.

Required Skills

- Excellent communication and interpersonal skills.
- Strong leadership and team-management abilities.
- Strategic planning and analytical skills.
- Knowledge of digital marketing and social media platforms.
- Negotiation and relationship-building skills.
- Event and campaign management.
- Budget management and reporting.
- Creativity and problem-solving ability.
- Ability to work with doctors, senior management, patients, vendors, and external organizations.
- Proficiency in MS Office and marketing analytics tool.

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

- Paid sick time
- Provident Fund

Work Location: In person

📌 Marketing Manager (India)
🏢 Renova Hospitals
📍 India