Job Description – Social Media Manager

Location: ISID, Vasant Kunj, New Delhi - 110070

Who Are We?

We’re Curious Cub, one of India’s leading premium D2C brands building thoughtfully designed learning products for children aged 0–10 years.

Built around Montessori-inspired learning, purposeful design, and child development, we are proudly among the Top 5 D2C Toy Brands in India.

So far, we’ve grown through exceptional products and customer love.

The next chapter of growth? Community, content & connection.

And that’s exactly where you come in.

Role Summary

We are looking for a Social Media Manager who understands social media beyond just posting content—someone who knows what's trending, what makes people stop scrolling, and how to create content that connects with parents looking to channel their children’s energy, curiosity, and creativity in meaningful ways.

The role involves building Curious Cub's social presence through engaging, trend-led, and brand-relevant content while continuously experimenting with current formats, ideas, and trends.

What You'll Do

- Own and manage Curious Cub's Instagram and social media presence.
- Stay updated with latest Instagram/social media trends, Reels, memes, sounds, and content formats. Also, Identify and adapt relevant trends to the Curious Cub brand.
- Plan and execute the monthly social media content calendar.
- Develop engaging ideas for Reels, posts, stories, carousels, and campaigns.
- Identify,



on-board, and manage relevant influencers/creators for collaborations.
- Manage influencer campaigns end-to-end, including briefing, coordination, deliverables, and performance tracking.
- Build and manage the affiliate/influencer network to drive incremental sales and growing affiliate revenue.
- Monitor social and influencer performance through reach, engagement, views, conversions, and revenue.
- Work closely with the design, video, and marketing teams for content execution.
- Track competitors and emerging trends across the kids, parenting, education, and D2C space.

What we’re looking for

- Experience in influencer marketing, creator management, or affiliate marketing.
- Strong understanding of Instagram/social media, influencer trends, and content performance.
- Commercial mind-set with an understanding of affiliate revenue, conversions, and ROI.
- Ability to identify creators who are not just relevant but can drive engagement and sales.
- Knowledge of Canva

Key Skills

Instagram | Reels | Trend Spotting | Content Strategy | Social Media Analytics | Community Building | Creative Thinking | D2C Marketing | Revenue Growth

How to Apply?

Send us:

- Your Portfolio / Behance Link / Instagram Profile

- Email us at: [email protected]

Pay: Up to ₹65,000.00 per month

Benefits:

- Food provided
- Provident Fund

Work Location: In person

📌 Social Media Manager (India)
🏢 CURIOUS CUB PRIVATE
📍 India