Social Media & Digital Marketing AgencyTesseract

Location: Jaipur, Rajasthan
Engagement: Full time Agency / Retainer Partnership
Requirement: Agency / Dedicated Team — Individual Freelancers Will Not Be Considered

About Tesseract

Tesseract is a sports and fitness-focused community built around creating a great experience for people who play, train, compete and spend time at our facility.

We are looking for a creative, energetic and capable social media agency that can take complete ownership of Tesseract's digital presence.

Important

We are NOT looking for a freelancer, individual social media manager, or someone who simply creates and uploads posts.

We are looking for an agency/team that can provide a complete end-to-end solution—from strategy and content creation to shooting, editing, publishing, campaigns, analytics and growth.

We want a long-term creative partner, not a vendor who simply delivers a fixed number of posts every month.

Scope of Work1. Social Media Strategy

The agency will be responsible for developing and executing Tesseract's overall social-media strategy.

This includes:

- Content strategy
- Monthly content calendars
- Campaign planning
- Platform strategy
- Audience analysis
- Trend identification
- Brand positioning
- Growth strategy
- Seasonal and event-based campaigns
- Continuous experimentation and optimisation

We expect the agency to bring ideas to us, rather than wait for instructions.

2. Content Production

The agency must have a team capable of handling professional content production.

This includes:

- On-site photography
- Professional video shoots
- Reels
- Short-form videos
- Stories
- Event coverage
- Tournament coverage
- Interviews
- Player/athlete features
- Coach features
- Customer stories
- Behind-the-scenes content
- Promotional content
- Brand films when required

The team should be capable of identifying content opportunities organically while being present at Tesseract.

We want content that feels real.

Tesseract is an active sports and fitness environment. The content should capture the energy,



people, competition, community and experience of the facility.

3. Video Editing & Creative

The agency should have dedicated creative/editing capabilities.

Responsibilities include:

- Reel editing
- Short-form video editing
- Motion graphics
- Basic animation
- Graphic design
- Social-media creatives
- Promotional creatives
- Event creatives
- Campaign assets
- Thumbnails and cover designs
- Adaptation of content across platforms

The agency should maintain a consistent and recognisable Tesseract visual identity.

4. Events & Tournament Coverage

Tesseract hosts tournaments, competitions, events and community activities.

The agency should be capable of providing complete event coverage.

Before the event

- Campaign strategy
- Announcement creatives
- Registration campaigns
- Promotional reels
- Countdown content
- Stories

During the event

- Photography
- Videography
- Live stories
- Match highlights
- Player interviews
- Behind-the-scenes content
- Real-time social coverage

After the event

- Winners & runners-up posts
- Highlight reels
- Event recap
- Player features
- Photography
- Community content

The agency must be able to scale its team when larger events require additional coverage.

5. Brand Building

We want to build Tesseract as a brand, not merely maintain an Instagram account.

The agency will help develop:

- Brand personality
- Visual language
- Content pillars
- Brand storytelling
- Community identity
- Campaign concepts
- Collaborations
- Athlete/player stories
- Local brand presence

The objective is to make Tesseract recognisable and aspirational within the local sports, fitness and lifestyle ecosystem.

6. Performance Marketing





Experience with paid digital marketing is strongly preferred.

The agency should be capable of managing campaigns for:

- Memberships
- Gym
- Sports facilities
- Events
- Tournaments
- New launches
- Offers
- Lead generation
- Brand awareness

The ideal agency should have access to:

- Social media strategist
- Account/project manager
- Content creator
- Photographer
- Videographer
- Video editor
- Graphic designer
- Copywriter
- Performance marketer

What We DON'T Want❌ Freelancer❌ Individual social media manager❌ Someone who only schedules posts❌ Template-based Canva content❌ An agency that waits for us to provide every idea❌ A fixed "12 posts + 8 reels" type of approach without strategy❌ Generic content that could belong to any gym or sports facilityWhat We DO Want✓ Strategy✓ Creativity✓ Professional production✓ Consistent on-ground presence✓ Fast execution✓ Strong storytelling✓ Event coverage✓ Performance marketing✓ Analytics✓ Business understanding✓ Proactive ideas✓ One accountable team

Evaluation Criteria

Proposal Requirements

Interested agencies should share:

- Company profile
- Team structure
- Relevant portfolio
- Previous sports/fitness/hospitality work, if any
- Proposed social-media strategy for Tesseract
- Proposed content pillars
- Sample monthly content approach
- On-ground shooting/coverage plan
- Paid marketing capabilities
- Reporting methodology
- Commercial proposal
- Examples of measurable results from previous clients

We strongly encourage agencies to demonstrate what they would do differently for Tesseract rather than sending only a standard rate card.The Partnership

We are looking for a long-term creative and digital partner, not a transactional vendor.

The right agency will have significant creative freedom and ownership, while working closely with Tesseract's management and founders.

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: Hybrid remote in Jaipur, Rajasthan

📌 Social Media Executive (India)
🏢 TSC (Tesseract Sports Club)
📍 India