Job Description – Marketing Head

Company: Indo European Study Abroad Consultant
Position: Marketing Head
Location: Tilak Nagar, Recent Delhi
Salary: ₹8 LPA – ₹12 LPA
Experience: Minimum 5 Years
Working Days: Monday to Saturday (6 Days)
Working Hours: 10:00 AM – 6:30 PM
Weekly Off: Sunday
Education: MBA Preferred

About the Role

Indo European Study Abroad Consultant is looking for an experienced and result-oriented Marketing Head to lead our marketing function, strengthen our digital presence, drive quality leads, and develop high-performing marketing strategies for the study abroad business.

The ideal candidate should have strong experience in paid campaigns, social media marketing, content creation, digital marketing, and team management.

Key Responsibilities

- Develop and execute comprehensive marketing strategies aligned with business and student recruitment goals.
- Plan, manage, and optimize paid marketing campaigns across platforms such as Meta, Google Ads, and other relevant digital channels.
- Monitor campaign performance, lead quality, conversion rates, CPL, ROI, and marketing budgets.
- Handle and lead the marketing team, ensuring productivity, accountability, and achievement of targets.
- Minimum 3 years of team-handling experience is required.
- Manage the company's social media presence across platforms including Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.
- Develop and execute engaging social media and content strategies.
- Create, supervise, and coordinate content including posts, reels, videos, campaigns, blogs,



creatives, and promotional material.
- Work closely with the counselling and sales teams to generate quality leads and improve lead conversion.
- Analyse market trends, competitor activities, audience behaviour, and campaign insights to identify growth opportunities.
- Coordinate with designers, content creators, agencies, and other external/internal partners.
- Build brand awareness and strengthen the company's positioning within the overseas education industry.
- Prepare regular marketing performance reports and present key insights to management.
- Manage marketing budgets effectively and ensure maximum return on investment.

Required Qualifications & Experience

- Minimum 5 years of relevant marketing experience.
- Previous experience in the Study Abroad / Overseas Education industry will be highly preferred.
- Proven hands-on experience in running paid digital campaigns is mandatory.
- Minimum 3 years of team-handling/leadership experience.
- Strong experience in social media marketing and management.
- Practical experience in content creation and content strategy.
- Strong knowledge of Meta Ads, Google Ads, lead generation, analytics, and digital marketing tools.
- Excellent communication, leadership, analytical, and strategic thinking skills.
- Ability to manage multiple campaigns and projects simultaneously.
- MBA in Marketing or a related specialization is preferred.

Pay: ₹60,000.00 - ₹100,000.00 per month

Benefits:

- Internet reimbursement
- Provident Fund

Work Location: In person

📌 Marketing Head (India)
🏢 Indo European Education Services
📍 India