29 Aug
|
RevInfotech
|
India
Job Category: Marketing IT Services & Consulting
Job Type: Full Time
Job Location: Gurgaon
Experience: 1–5 Years
Marketing, IT Services & Consulting
Brand Manager
Gurugram (Client Site)
Posted 1 year ago
CategoryMarketing, IT Services & Consulting
Job TypeFull Time
Experience4–5 years
About Revinfotech
Revinfotech is a global IT services company with 18+ years of delivery experience across the US, Canada, UK, Australia, and India. We build custom software, AI/ML, blockchain/Web3, cloud, and enterprise solutions for clients ranging from early-stage startups to large enterprises.
Revolution redefined.
Role Overview
We’re looking for a strategic and performance-driven Brand Manager with a proven blend of SEO and SMO expertise to lead digital initiatives for our IT services offerings. You’ll be responsible for driving organic growth, amplifying brand visibility across digital channels, and delivering seamless consumer engagement through innovative campaigns and data-driven strategies.
Key Responsibilities
SEO Strategy & Execution
- Lead on-page and off-page SEO efforts to improve organic traffic, domain authority, and keyword rankings.
- Conduct technical SEO audits, competitor benchmarking, and performance reporting.
- Work with content and dev teams to ensure website architecture and content are optimised.
Digital Campaign Leadership
- Develop and execute omnichannel digital campaigns across platforms like Google, Meta, LinkedIn, X (Twitter), and niche IT-focused communities.
- Collaborate with brand and business teams to translate IT service offerings into digital growth opportunities.
SMO & Community Engagement
- Manage and grow the company’s presence on platforms such as LinkedIn, X (Twitter), Facebook, and YouTube.
- Create and schedule social media content, monitor engagement, and manage online reputation.
- Build and nurture online communities within the IT and tech services ecosystem.
Content & CRM Activation
- Collaborate with internal teams or agencies to create impactful content for blogs, email campaigns, case studies, and social posts.
- Drive CRM and first-party data strategies to acquire, segment, and engage leads effectively.
Analytics & Reporting
- Analyse campaign performance metrics, draw insights, and implement optimisation strategies.
- Track KPIs across SEO, social media, lead generation, and website performance.
Innovation & Trend Tracking
- Stay ahead of digital marketing trends, SEO algorithm updates, and social media innovations to maintain competitive advantage.
- Track how AI search tools (ChatGPT, Perplexity, Google AI Overviews) are changing discovery, and adapt content and SEO strategy accordingly.
Agency & Stakeholder Coordination
- Align campaign strategy with business objectives and ensure timely delivery of creative assets and campaigns.
Required Skills & Qualifications
- 4–5 years of experience in digital marketing with a focus on IT Services (mandatory).
- Strong SEO background across technical, content, and analytics dimensions.
- Demonstrated success managing social media strategies and platforms for B2B or tech-centric businesses.
- Experience with CRM tools and email marketing platforms.
- Proficiency in Google Analytics (GA4), SEMrush/Ahrefs, Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
- Strong copywriting, analytical, and communication skills.
- Self-starter with the ability to manage multiple campaigns and stakeholders.
Good to Have
- Prior agency or client-side experience with IT services, SaaS, or technology brands (mandatory for preferred candidates).
- Experience with lead generation strategies via inbound and organic channels.
- Familiarity with paid campaign management (Google Ads, LinkedIn Ads).
- Experience working on digital marketing strategies for B2B tech events, webinars, or product launches.
Eligibility
- 4–5 years of relevant digital marketing / brand management experience in IT services.
- Available to work on-site in Gurugram (client site), 5 days a week.
What You’ll Get
- Ownership of brand strategy and digital growth for Revinfotech’s IT services offerings.
- Close collaboration with content, design, and business teams.
- Exposure to campaigns across search, social, and paid channels for a B2B tech audience.
- A explicit growth path toward a senior marketing leadership role.
Harmeet Kaur
📌 Brand Manager (India)
🏢 RevInfotech
📍 India