29 Aug
|
Magical Brands Private
|
India
29 Aug
Magical Brands Private
India
Job Summary
We are seeking a highly analytical and creative Marketing Strategy Manager with 3–4 years of experience to develop and execute marketing strategies that drive brand awareness, customer acquisition, and business growth. The ideal candidate will be responsible for market research, campaign planning, competitive analysis, and performance optimization across multiple marketing channels.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies aligned with business objectives.
- Conduct market research and competitor analysis to identify trends, opportunities, and customer needs.
- Create and execute marketing campaigns across digital and offline channels.
- Collaborate with sales, product, and creative teams to ensure effective go-to-market strategies.
- Analyze customer behavior, campaign performance, and market data to optimize marketing efforts.
- Identify target audiences and develop positioning strategies to enhance brand visibility.
- Manage marketing budgets and ensure efficient allocation of resources.
- Monitor and evaluate marketing KPIs, ROI, lead generation, and conversion rates.
- Develop annual and quarterly marketing plans to support business growth.
- Coordinate with external agencies, vendors, and partners for campaign execution.
- Present strategic recommendations and performance reports to management.
Required Skills & Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 3–4 years of experience in marketing strategy, brand management, or digital marketing.
- Strong understanding of market research, customer segmentation, and competitive analysis.
- Experience with digital marketing channels including SEO, SEM, social media, email marketing, and content marketing.
- Proficiency in Google Analytics, marketing automation tools, and CRM platforms.
- Excellent analytical and problem-solving skills.
- Robust communication, presentation, and project management abilities.
- Ability to interpret data and convert insights into actionable strategies.
Preferred Qualifications:
- MBA in Marketing or related field.
- Experience in B2B, B2C, E-commerce, Manufacturing, FMCG, or Technology industries.
- Knowledge of performance marketing and lead generation strategies.
- Experience managing cross-functional teams and marketing campaigns.
Pay: ₹30,000.00 - ₹40,000.00 per month
Benefits:
- Food provided
- Health insurance
- Paid sick time
- Provident Fund
Work Location: In person
📌 Marketing strategy Manager (India)
🏢 Magical Brands Private
📍 India