Performance Marketing Executive / Content Expert

Company: Inspite Technologies Pvt. Ltd.
Location: Kakkanad, Kochi – On-site
Employment Type: Full-Time(12000-20000)
Experience: 1–3 Years
Joining: Immediate

About the Role

Inspite Technologies Pvt. Ltd. is looking for a Performance Marketing Executive / Content Expert who can combine strong paid advertising skills with creative content and campaign strategy.

The ideal candidate should have hands-on knowledge of Meta Ads, Google Ads, lead generation, campaign optimization, content creation, and analytics, along with a strong understanding of how content influences performance.

Key ResponsibilitiesPerformance Marketing

- Plan, create, manage, and optimize Meta Ads campaigns across Facebook and Instagram.
- Manage Google Ads campaigns including Search, Display, YouTube, and Performance Max.
- Develop effective strategies for lead generation, conversions, and customer acquisition.
- Monitor key campaign metrics such as CTR, CPC, CPL, CPA, ROAS, and conversion rate.
- Conduct audience research, competitor analysis, and market research.
- Perform A/B testing of ad creatives, copy, audiences, and landing pages.
- Identify opportunities to improve campaign performance and ROI.
- Prepare regular campaign performance reports and insights.

Content & Creative Strategy

- Develop engaging content ideas for social media and digital advertising campaigns.
- Write compelling ad copies, headlines, captions, scripts, landing page content, and marketing messages.
- Work closely with graphic designers and video editors to create performance-driven creatives.




- Develop content strategies based on target audiences, platforms, and campaign objectives.
- Understand different content formats including Reels, Stories, carousels, video ads, static ads, and short-form content.
- Repurpose existing content into multiple formats suitable for different platforms.

Analytics & Tracking

- Monitor and analyze campaign performance using Google Analytics 4 and advertising platforms.
- Work with Google Tag Manager and Meta Pixel for conversion tracking.
- Track leads and conversions and identify performance trends.
- Maintain campaign dashboards and documentation.
- Provide actionable recommendations based on data.

AI & Digital Marketing

- Use AI tools such as ChatGPT and other AI-powered marketing tools for content research, ideation, copywriting, campaign planning, and optimization.
- Stay updated with emerging AI tools and digital marketing trends.
- Explore AI-assisted approaches to improve content production and campaign performance.

Requirements

- 1–3 years of experience in Performance Marketing / Digital Marketing / Paid Advertising.
- Hands-on experience with Meta Ads and Google Ads.
- Strong understanding of lead generation and conversion-focused marketing.
- Good knowledge of Google Analytics 4, Meta Pixel,



and Google Tag Manager.
- Robust copywriting and content creation skills.
- Ability to analyze campaign data and make data-driven decisions.
- Good knowledge of Excel / Google Sheets.
- Strong communication and reporting skills.
- Ability to manage multiple campaigns and meet deadlines.
- Strong interest in digital marketing, content, and emerging technologies.

Preferred Skills

- Google Ads Certification or Meta Blueprint Certification.
- Knowledge of SEO and SEM.
- Experience with landing page optimization and conversion rate optimization.
- Basic knowledge of Canva or other creative tools.
- Experience working with AI tools for marketing and content creation.
- Previous experience in a digital marketing agency.
- Experience handling campaigns across different industries is an added advantage.

What You'll Get

- Hands-on experience with live client campaigns.
- Opportunity to work across multiple industries and marketing objectives.
- Mentorship from experienced digital marketing professionals.
- Exposure to Meta Ads, Google Ads, analytics, AI marketing tools, and content strategy.
- Performance-based career growth opportunities.
- Opportunity to take ownership of campaigns and client projects.
- Professional and collaborative work environment.

How to Apply

Interested candidates can send their updated resume to:

[email protected]

OR

Apply via WhatsApp:
WhatsApp – https://wa.me/+91-XXXXXXXXXX

Pay: ₹12,000.00 - ₹20,000.00 per month

Benefits:

- Cell phone reimbursement

Work Location: In person

📌 Performance Marketing Executive / Content Expert (India)
🏢 Inspite Technologies
📍 India