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Senior Copywriter

Company: Miror Therapeutics

Location: Bengaluru

Experience: 6–8+ Years

Employment Type: Full-Time / Onsite

Relocation: NO

About Miror

Miror is India’s leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we’ve built India’s largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services. Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostic links, games, AI-powered chat, expert consultations, and more. We're proud recipients of the Innovation in Menopause Care award at the Global Women’s Health Innovation Conference 2024 and are rapidly scaling toward our $1B+ vision. Learn more: miror.in

We are looking for a Senior Copywriter who can help shape Miror's voice and build powerful, relatable communication for women across our digital platforms, campaigns and brand ecosystem.

Role Overview

We are looking for a creative, strategic and highly experienced copywriter with 6–8+ years of experience specifically in advertising agencies.

You should be someone who understands brands, consumers, campaigns and storytelling — and can turn an idea into communication that is clear, memorable, emotionally engaging and action-oriented.

Healthcare/Pharma/Wellness/FemTech advertising experience is a strong advantage, but experience across other industries will also be considered.

Key Responsibilities

· Develop creative concepts, campaign ideas, taglines and brand messaging for Miror.

· Write compelling copy for digital campaigns, social media, advertisements, websites,



landing pages, videos, emailers, brochures and marketing communications.

· Build and maintain a strong and consistent Miror brand voice.

· Translate complex healthcare and women's health topics into simple, relatable and engaging communication.

· Develop consumer-first storytelling that connects with women across different life stages.

· Work closely with the Brand, Marketing, Design and Content teams to execute campaigns.

· Develop communication for product launches, awareness campaigns, community initiatives and digital platforms.

· Ensure all communication is grammatically accurate, culturally relevant and aligned with Miror's brand positioning.

· Challenge conventional thinking and bring fresh, creative ideas to the brand.

Requirements

· 6–8+ years of experience as a Copywriter in an advertising agency – mandatory.

· Solid advertising/campaign portfolio demonstrating conceptual thinking and creative writing.

· Excellent command of English, grammar, tone and storytelling.

· Strong understanding of consumer behaviour and brand communication.

· Ability to write across multiple formats and platforms.

· Experience working with creative teams, designers and brand/marketing teams.

· Ability to simplify complex subjects without losing meaning or impact.

· Healthcare, Pharma, Wellness, FemTech or women's health experience is preferred.

What We Value

Big ideas. Sharp writing. Consumer empathy. Curiosity. Creativity.

If you believe words can change how people think, feel and act — we'd love to hear from you.

Portfolio is mandatory.

Indrani Dutta

https://www.linkedin.com/in/indrani-dutta-a9a65135/

Skills:- Advertising, Content Writing, Copy Writing, Agency management, digital campaign and Storytelling

📌 Advertising Agency - Copy writer (Vasanth Nagar)
🏢 Mirorin
📍 Vasanth Nagar