Sr. Copywriter JD (Onsite)CTC: ₹8–12LPA (basis fitment and exp)Location: BKCRole Overview:We are looking for a Senior Copywriter who can bring solid ideas, sharp writing and a deep understanding of brands and audiences to the table.Key Responsibilities:Develop creative concepts and campaign ideas across digital and integrated platforms.Write compelling copy for digital campaigns, social media, video scripts, websites and branded content.Translate brand and consumer insights into strong creative ideas and narratives.Collaborate with Art Directors and Designers to take ideas from concept to execution.Work closely with Strategy and Account teams to understand briefs and business objectives.Present and articulate creative ideas when required.Maintain consistency in brand voice, tone and communication.Take ownership of campaigns and deliver high-quality copy within timelines.Review and refine work to ensure strong creative craft and attention to detail.Stay current with digital culture, consumer behaviour,
content trends and emerging formats.Explore AI and new-age creative tools to enhance ideation and execution.What We're Looking For5–8 years of experience in a digital, creative or integrated advertising agency.Strong portfolio showcasing campaign-led creative work, beyond routine social media content.Excellent conceptual thinking and copywriting skills.Ability to turn a brief into a strong creative thought and compelling execution.Strong understanding of brands, storytelling and communication.Ability to write across multiple formats and platforms.Strong collaboration skills with Creative, Strategy and Account teams.Good presentation and communication skills.A curious creative thinker who actively follows culture, trends and new ways of communicating.Good to Have:Experience working with large brands or multiple categories.Exposure to integrated campaigns across digital and offline.Experience contributing to pitches and campaign presentations.Familiarity with AI tools and emerging creative technologies.