Job Title: Performance Marketer

Role Summary: We are looking for a data-driven creative problem solver who understands Bharat audiences deeply—small towns, Tier 2/3/4 behavior, local culture, emotions and purchase psychology. You will lead ad creative strategy, performance marketing experiments, user funnel optimization, and growth execution across Meta, Google & short-video platforms. The goal is to scale installs, reduce CAC, and drive revenue sustainably.

Key Responsibilities:

- Own Performance Marketing strategy end-to-end.
- Build high-converting ad creatives/hooks/scripts aligned with Bharat users.
- Run A/B tests, iterate fast, break down metrics (CPI, CTR, CAC, ROAS).
- Work with designers/editors to ensure creatives are relatable, scroll-stopping.
- Analyze funnel drops → suggest UX + communication improvements.
- Scale budgets efficiently while maintaining profitability.

Required Skills:

- Strong understanding of Bharat audience behaviour (Tier 2/3/4).
- Creative thinking + storytelling ability.
- Performance mindset – numbers, optimisation, growth funnels.




- Experience in Google/Meta Ads Manager.
- Valuable understanding of hooks, thumbnails, CTA psychology.
- Basic copywriting for ads in Hindi/Hinglish, any other language fluency would fetch you brownie points.

Experience

- 1–4 years in performance marketing & digital advertising.

Preferred (Good to Have)

- Worked with Bharat-focused brand before.
- Have/had YT/IG channel with good reach
- Understanding of short-form video platforms+content (IG, YouTube Shorts).
- Ability to generate viral hook ideas + creative angles.
- Exposure to subscription-based product funnels.

Qualification

- Any graduate/PG. Marketing/Business/Media preferred but not mandatory.
- Skill > degree. Hands-on > theoretical knowledge.

Skills:- Performance Marketing, Meta Ads, Google Ads, Google Analytics, A/B Testing, ROAS, CAC Optimization, Marketing, Digital Marketing, Content Marketing, Facebook Marketing and Marketing Strategy

📌 Performance Marketer (Bengaluru)
🏢 Dino Ventures
📍 Bengaluru